Not your usual website design for health and wellness coaches
It's always been my belief that copywriting and design are a marriage.
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The two work together to draw in the right prospects and generate prospects for businesses.
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Except it doesn't work that way.
The emphasis has always been on design, creating a beautiful website. Businesses turn to designers to create a beautiful site to attract their target audience.
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And what happens? Crickets.
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I got so tired of writing copy for the clients of designers, knowing that the website wouldn't rank that well because it had never been optimized to do so.
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Designing for Conversion
In desperation, I tried my hand at website design. To my surprise, my clients liked the work, and I certainly enjoyed it immensely.
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But here's the difference.
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I made it clear that the website design would support the copy, not the other way around.
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I wanted to create compelling websites, not beautiful, empty-headed models that no one saw unless the website address was given to them.
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Again, to my surprise, my clients were fine with that. After all, businesses turn to designers to create business.
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It takes a lot of work to do the whole kitten caboodle, but it's worth it. As Katrina Weiland, a local chiropractor said:
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"I am no longer on page 2. I actually show up in the top 3 on Google. I've had more patients say they found me on Google. Patients say I was looking at your website and I think you have what I need." Katrina Weiland, Chiropractor
Getting found online and getting business. Isn't that they way it's supposed to work?
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Now that I do the work myself, I can control the entire process from wordsmithing to keyword research to design and website optimization.
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I feel like I'm finally doing authentic work that makes a difference. Maybe you can relate.
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If so, I'd love to talk with you!
How to Talk About Yourself & Grow Your Business Without Turning Off Your Audience
A cheat sheet that shows you the right way to talk about yourself, gain trust, and get the right clients.
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Hi, Susan, I just wanted to say thanks for putting me on your email list. I took some time to read your article and it was great. I've been re-evaluating who I "listen" to the past couple of months and it's starting to pay off." Jen Robertson
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