Creating a brand story is an essential part of your online success. A clear website message that shows your audience how you solve their problem is at the heart of conversions.
I use the StoryBrand framework to gather the information we’ll need to create an authentic brand narrative, in your voice, using words that resonate with your target audience.
And that’s critical.
Too often, I see small business marketing using words only the company understands. This is a mistake.
Use words that your target audience uses! That’s how you show your audience you really understand them.
With StoryBrand’s proven communication framework, we’ll do just that.
Here's the secret to good brand storytelling.
Talking about your audience's pain points. Show them that you understand them.
Showing them the path forward and how to get there.
Addressing obstacles to success and how to remove them.
Showing them what makes you different and how you can help.
Show your audience you understand them and can give them what they want.
Tell your brand story so that prospects identify with your message. This takes a lot of skill and thoughtful preparation.
Then, that story must be blended with a good SEO copywriting strategy.
When you’re ready to explore the benefits of strong brand messaging, consider scheduling 30-minutes with me. It’s complimentary and you’ll get at least 3 tips to strengthen your message.