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Brand Storytelling: How to Add Value Without Driving Up Cost

"Not adding value is the same as taking it away." Seth Godin “How do I communicate my value so that price is a non-issue?” This is one of...

How to Make Customer Reviews Work for You

"A satisfied customer is the best business strategy of all." Michael LeBoeuf Great customer reviews are so important because they show...

The Forgotten Sales Technique

“The only way I can get you to do anything is by giving you what you want.” Dale Carnegie Farmer Husband loves heirloom breeds. That’s...

Marketing Message: Do You Hear What I Hear?

"By listening, marketing will re-learn how to talk." David "Doc" Searles “It’s pee like me,” I said hotly. “No, it isn’t. It’s be like...

What Schlitz Beer Can Teach You About Your Marketing Messaging

“It's not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot It was the early 1900s....

Why I’m Not a Fan of Buying Swag for Your Business

"We got to install microwave ovens, custom kitchen deliveries/We got to move these refrigerators. We got to move these color TVs..." Mark...

The Under-Utilized Business Tool for Small Business Growth

"Apply the habit of going the extra mile by rendering more service and better service than you are now being paid for." Napoleon Hill...

Website Marketing: This Website Flat Out Stole from the Company

"A good message will always find a messenger." Amelia Barr “Susan,” the email read, “would you get in touch with this company? I don’t...

Customer Storytelling: How to Connect and Sell

There's only one story your prospect is interested in, theirs. Make your customer storytelling one that wins their confidence, trust,...

How to Reduce Picture Load for Faster Site Speed (It’s Free!)

Help your site load faster by reducing the picture load, and you won’t compromise the quality of the photo! Here’s how.

Why Most Advertising is Wasteful and How to Fix It by Susan Vincent

It's true. Most advertising is wasteful. Cue up to 16:58 for the 10 minute presentation and find out why.

Business Jargon: What Does This Sign Mean (I Don’t Know)

“Dump the technospeak. Nobody understands it.” Joyce Bustinduy, global publisher, Levi Strauss & Company I couldn’t help it. I was so...

(5 Reasons) Why A Non-Secure Website is Bad for Business

“It takes 20 years to build a reputation and a few minutes of a cyber incident to ruin it.” Stephane Nappo The internet is a wild and...

Small Business Marketing: Are You Sure You Want a “Quality” Service?

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker When I...

Should You Talk About Your Customer’s Problem?

“Once we understand our customers’ problems, we’ll have a better idea how to talk to them in such a way that they engage.” Donald Miller,...

Small Business Marketing: A Billionaire’s Rookie Business Mistake

“Servant leadership begins with the natural feeling that one wants to serve, to serve first. The conscious choice brings one to aspire to...

Kroger Shopping Carts: A Cautionary Tale About the Bottom Line

“People will forget what you said, what you did. But people will never forget how you made them feel.” Maya Angelou I walk across the...

The Real Purpose of Your Website Home Page

“Self-promotion is not about pitching your ideas or yourself to anyone. It’s about offering to help people who need your help.” Ilise...

Website Marketing: THE Question Website Visitors Want Answered

When was the last time you clicked on a website just to watch the slider in the header section of the home page? My guess is never. Or...

What Cows Can Teach You About Customer Motivation

Here on the farm, we recently had a set of twins born to one of our cows. Before you say, isn’t that cool, I’ll let you in on a little...