How can you increase customer satisfaction? Or, greatly reduce customer complaints? Here's one proven way to do exactly that.
Unless you have money to burn, you want every piece of your marketing to grow your business! Tag lines that try to be clever or cute are the enemy of making money because they're confusing, like this one.
Companies are obsessed with branding. But as a small business, should you be as obsessed? The surprising answer here.
“I want something catchy. Maybe even an alliteration like People. Places. Progress.” That’s a client telling me what she wants on her website header. Inwardly, I’m groaning. Know why? Too often, as a way for business owners to distinguish themselves from the competition, they will try…
Have you ever asked questions to a salesperson and suddenly realize she's speaking a totally foreign language. Worse, she expects you to understand her. Here's what you can learn from her mistake. (Because you've probably made it too!)
In order to get prospects to engage with your brand, do you really need to keep your entire conversation positive? What would happen if you looked at a prime selling opportunity this way?