Should You Use AI-Generated Content to Write Your Website?Some people worry that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority...
We Aren't Doing This Kind of Marketing Anymore. Why?"The best marketing doesn't feel like marketing." Tom Fishburne M & M’s--They melt in your mouth. John Deere Tractors—We may doze but we...
Business Jargon: Why Smart People Don't Do This"So what do you do?" I asked at a Business After Hours event. The man opened his mouth, and suddenly, the room started swimming and my...
Is Your Marketing Message Missing This?If your marketing message is broad, you're missing out on more sales. Here's why.
Should You have More Than One Marketing Message?"Good marketing makes the company look smart. Great marketing makes the customer feel smart." Joe Chernov Have you ever tried to hold...
Self-Promotion: Should You Talk About Yourself with Your Marketing?“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar I’ve said many times, good...
Brand Storytelling: How to Add Value Without Driving Up Cost"Not adding value is the same as taking it away." Seth Godin “How do I communicate my value so that price is a non-issue?” This is one of...
How to Make Customer Reviews Work for You"A satisfied customer is the best business strategy of all." Michael LeBoeuf Great customer reviews are so important because they show...
The Forgotten Sales Technique“The only way I can get you to do anything is by giving you what you want.” Dale Carnegie Farmer Husband loves heirloom breeds. That’s...
