First Impressions by Julie Wagner
A Warm, Caring Professional
Julie works with people who want to redecorate their home but have no idea how to bring their vision to life. For her website, it was important to position her not just as the authority on interior decorating. She needed to be seen as the warm, friendly professional she is who handles their interior design easily and confidently.
Lilly Title & Settlement
Clearly Stating Benefits
Not many people understand title services which is why I wrote more copy than I usually do for a site. It explains what the company does, but more importantly, why it benefits their audience. This site ranks #1 in local search and her clients tell her often how much the site helped them make an informed decision.
Bryan Tool & Machining
Creating a Clear Plan
Bryan Tool needed to show manufacturers they understood the problems they faced in finding a machining and fabrication facility that stood by their work, stayed within the timeline, and within budget. It was important to show a clear 3-step plan to manufacturers so they could see the company’s commitment, their authority, and the ease of working with them.
Higgins Chair Caning
Showing Care and Quality
Alice needed to show her audience she understood how personal and important their family possessions were to them. We used before and after photos to show the quality of her craftsmanship. I also stressed the importance of preserving these visual memories so that future generations could enjoy them. She stays booked.
Stating Expertise in Executive Coaching
This executive coaching firm needed a message that appealed to organizations seeking executive coaching for their teams. They needed a message that clearly communicated their values, their expertise, and the tremendous benefit they bring to improving work cultures.
Genesis Midwifery Services
Showing Care and Knowledge
Genesis needed to appeal to women who were thinking about home birthing but were concerned about the risks. I wrote copy showing pregnant women the many benefits Genesis offered and how personal the care was. The copy also addressed the many questions women have about home birthing, easing their fears. Women love this site because of the information it provides!
Apple Pie Farm
Clearly demonstrating the value of a micro wedding
Apple Pie Farm needed to bring home the value of having a micro wedding at their farm as well as the unique experience it offers. It was important to convey the quality of the experience, that you didn't need a big price tag to have a great small wedding.