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Frequently Asked Questions
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Can't I just get A.I. to write my website?Remember the computer on all the Star Trek shows? It knew everything! Chat GPT is a lot like that. It’s billions of pieces of information. It has no clear voice, doesn’t ask questions to clearly understand what’s being communicated, and it doesn’t care! Worse, there’s no assurance your marketing message will connect with your target audience.
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Can't my designer do this work?Designers are great! They give form and function to the written word. But designers aren’t taught anything about marketing, SEO, or writing for target audiences (which is odd, if you think about it, because that’s why small businesses come to them—to market their businesses!) A trained copywriter and SEO specialist understands how to talk to your market and to the search engines. Let your designer do his/her job to make your site attractive. ​ Working together, we'll create a strong website and message for you!
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How will a small business marketing copywriter grow my business?The missing or deficient element in most businesses and non-profits is an effective message that resonates with a target audience. Plus, good strong SEO for local search. That’s why most businesses spend way too much money on ads because the message is too broad which increases ad cost. A targeted message blended with well-researched keywords reaches the people who are most likely to engage with your brand, and it reduces ad spend.
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My business has a distinct voice. How can you possibly write for it?Every business has a distinct voice! Following StoryBrand’s proven 7-step method, your business voice will naturally emerge. Please see my Past Projects page to see the many different businesses I have worked with.
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You also work with non-profits. How do you help them?Every non-profit has a rich and powerful story to tell about the work they do. However, the power of the story often gets diluted or even lost. Using StoryBrand’s 7-step proven method, I help your non-profit tell your story in a way that engages, connects, and motivates your target audience to action.
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What is your work process for getting a solid message that works?I meet with you and/or your team and work through the StoryBrand framework. During our time together, I ask A LOT of questions to help you dig deeper into the objections your audience may have and their ultimate aspirations. This can take anywhere from 90 minutes to 3 hours, depending on how many people are involved. Once I have the information, it takes me about a week to write your marketing message.
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Besides the website, how else can I use your work?What I create for you is the foundation for all of your marketing. You can use the company narrative as a brochure, for your About page, or, as a non-profit, part of fundraising. The information can also be used to create digital ads, info sheets, or really, any other form of advertising you want to do.
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Do you do design work?Yes.
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If you optimize the words for local search, won't it sound clunky?No. Good SEO copy is natural and works seamlessly in the background. This entire site has been optimized for local search. Does it sound clunky?
Here's how I work with a website copywriting project.
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