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Why Most Advertising is Wasteful and How to Fix It by Susan Vincent
It's true. Most advertising is wasteful. Cue up to 16:58 for the 10 minute presentation and find out why.
Business Jargon: What Does This Sign Mean (I Don’t Know)
“Dump the technospeak. Nobody understands it.” Joyce Bustinduy, global publisher, Levi Strauss & Company I couldn’t help it. I was so...
(5 Reasons) Why A Non-Secure Website is Bad for Business
“It takes 20 years to build a reputation and a few minutes of a cyber incident to ruin it.” Stephane Nappo The internet is a wild and...
Small Business Marketing: Are You Sure You Want a “Quality” Service?
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker When I...
Should You Talk About Your Customer’s Problem?
“Once we understand our customers’ problems, we’ll have a better idea how to talk to them in such a way that they engage.” Donald Miller,...
Small Business Marketing: A Billionaire’s Rookie Business Mistake
“Servant leadership begins with the natural feeling that one wants to serve, to serve first. The conscious choice brings one to aspire to...
Kroger Shopping Carts: A Cautionary Tale About the Bottom Line
“People will forget what you said, what you did. But people will never forget how you made them feel.” Maya Angelou I walk across the...
The Real Purpose of Your Website Home Page
“Self-promotion is not about pitching your ideas or yourself to anyone. It’s about offering to help people who need your help.” Ilise...
Website Marketing: THE Question Website Visitors Want Answered
When was the last time you clicked on a website just to watch the slider in the header section of the home page? My guess is never. Or...
What Cows Can Teach You About Customer Motivation
Here on the farm, we recently had a set of twins born to one of our cows. Before you say, isn’t that cool, I’ll let you in on a little...
Why Pretty Website Marketing Fails to Sell (And What to Do Instead in 2024)
Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. But did those...
Brand Storytelling: Are You Telling the Right Story?
Here’s how businesses every day bore a prospect and create a sales prevention department: Hi, I’m Susan Vincent and I’ve been in business...
The Most Important Word in Marketing is Just 3 Letters
There are 475,000,000+ results for the keyword phrase, the most important word in marketing. That’s a lot of people writing about finding...
Small Business Marketing: How to Get Big Results on a Small Budget
No wonder small business marketing is hated and feared by the majority of business owners. The demands are enormous, time-consuming, and...
The Myth of Boring Niches: How to Really Stand Out and Sell
Do you brush your teeth every day? How about beer? Are you particular about the brewski you throw back after work?And maybe, just maybe,...
Small Business Marketing: These Words Keep Customers from Buying
It’s frustrating, isn’t it? You’re trying to tell the customer service rep about the problem you want solved, but she starts speaking in...
Customer Satisfaction: How This Keeps Customers Happy
From farm-to-table restaurants to specialty welding companies, every reputable business has one goal in mind, keeping the customer...
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